Title
Adopt a Resolution Approving and Authorizing the City Manager to Execute a Consulting Services Agreement with Dixon Resources Unlimited for Parking Program Management Services through June 30, 2025, for a Total Maximum Amount of Compensation of $140,900.00
Staffreport
COUNCIL PRIORITIES
• Public Safety
• Community & Business Development
SUMMARY AND RECOMMENDATIONS
Staff recommends the City Council approve and authorize the City Manager to execute an agreement with Dixon Resources Unlimited for parking program management services through June 30, 2025 for an amount not to exceed $140,900.00.
BACKGROUND
On July 17, 2017, the City Council adopted the Downtown Parking Management Plan (DPMP) to guide policies and regulations for parking in Downtown San Leandro. Staff retained Dixon Resources Unlimited to help complete the work of the DPMP, which included a strategy to aid future land-use, economic development decisions, and increase the sustainability of Downtown San Leandro. In 2019, staff extended services with Dixon Resources, further engaging on-call services in support of the DPMP that continue today.
In 2021, the City Council directed staff to seek out expertise to assist in evaluating parking impacts of higher density residential and commercial development on surrounding on-street parking. According to the 2035 General Plan, San Leandro’s population is expected to continue growing in size through new residential development that is projected to meet the high demand for housing (particularly affordable housing). As a result, the potential loss of on-street parking due to growth is expected to be an issue of ongoing public concern.
During the course of the implementation and ongoing maintenance of the DPMP, the expertise and experience of Dixon Resources Unlimited has proven crucial to the ongoing success of the program, and Dixon has gained a thorough understanding of San Leandro’s parking needs. Furthermore, Dixon possesses the knowledge and skill to comprehensively and effectively advise the City on the level to which a proposed development will affect nearby neighborhood parking, which can provide valuable insights for all project stakeholders.
In April 2022, the City released a Request for Proposals for Parking Enforcement Services, selecting LAZ Parking through the competitive bidding process. Dixon Resources assisted staff with the development and evaluation of the RFP, lending its expertise in managing a path to a fully cost-recoverable parking program. Staff determined the current parking program was vital to downtown San Leandro economic vitality, but also required highly specialized knowledge and active management that current staff could not provide.
Dixon Resources Unlimited will manage the City’s third-party parking enforcement staff to enforce parking violations as governed by the municipal and vehicle codes. Dixon will continue to monitor and report back monthly all current revenues the program generates. Dixon will also provide a financial forecast of expenditures and revenues to bring the fund from its current negative balance into positive fund balance territory, thus relieving the support the Parking Fund currently receives from the General Fund.
As needed, Dixon may also conduct multi-day and multi-week on-street parking area inventory and usage analysis-often referred to as a “density study”-using License Plate Reader (LPR) technology. The use of LPR technology will streamline the data gathering process and make it more cost-effective. Dixon will ensure data privacy and safety by implementing a tokenization process. Once license plate data is recorded via LPR, the data is transferred to a Genetec Server, which in turn transfers the data to a Dixon server. Here, the data is cleaned, transformed, tokenized, and the original data is deleted. This new data is then transferred to a Dixon Azure Server where the data is queried in a dashboard for analysis. This data can also be deleted almost instantaneously if necessary to ensure privacy.
On June 21, 2022, City Council authorized the first year of a multi-year proposal from Dixon Resources. Staff presented to Council at that time a scope of work and compensation schedule for all three years, seeking Council approval for only year one to align with the City’s biennial budget timeline. This request for approval will continue the engagement for parking management services for the remaining two years. The City and Dixon tentatively agreed to the terms of an agreement. Staff will incorporate these documents as exhibits in the final, fully executed agreement pending Council approval.
On May 15, 2023, City Council adopted the Fiscal Year 2023-2024 and 2024-2025 biennial budgets. Within that budget, staff proposed the following funding for parking management services:
2023-2024
• Annual management services: $71,400
• One density study (optional): $10,000
Total $81,400
2024-2025
• Annual management services: $49,500
• One density study (optional): $10,000
Total $59,500
• Grand Total: $140,900
Legal Analysis
The City Attorney reviewed the content of this report and the resolution and approved them as to form.
Applicable General Plan Policies
• Policy T-1.7 Off-street Parking Standards. Implement variable parking standards that reflect such factors as proximity to transit, type of occupancy (seniors, etc.), number of bedrooms (for housing), and the expected level of parking demand. Parking requirements should reflect the City’s goal of reducing vehicle miles traveled.
• Policy T-5.7 Technology and Roadway Efficiency. Use technology, including smart phone applications, roadway sensors, and real-time data on congestion, travel time, and parking supply to create a more efficient transportation system, and to maximize the benefits of the existing road system before investing in its expansion.
• Policy ED-4.5 Downtown San Leandro. Implement parking management strategies that ensure that convenient parking is available for shoppers and restaurant patrons in Downtown San Leandro.
Financial Impacts
This Parking Fund program will cost $140,900.00, which was included in the Fiscal Year 2023-2024 ($81,400.00) and Fiscal Year 2024-2025 ($59,500.00) Adopted Budget. This program’s revenues are expected to off-set its expenditures in this fiscal year. The program will be funded as follows:
• Parking Fund-Administration, Account 132-35-008: $140,900
• Total $140,900
This Council action will not impact the Parking Fund’s undesignated fund balance because there are funds available in the FY2024 & FY2025 adopted budget.
ATTACHMENTS
• Attachment A: Resolution for a Consulting Services Agreement with Dixon Resources Unlimited
• Attachment B: Dixon Scope of Work and Compensation Schedule
PREPARED BY: Scott Koll, Deputy City Manager, City Manager’s Office