Title
Staff Report for Citywide Communications Update
Staffreport
RECOMMENDATION
The City Manager recommends that the City Council review this assessment of existing City wide communications efforts, provide direction to staff, and authorize implementation of proposed strategies to enhance communications.
Introduction
According to the City of San Leandro's mission statement, the City is committed to "...serving the citizens of this community. We strive at all times to achieve the highest professional standards, to communicate a vision of the future, and to enhance the quality of life for every citizen." Along these lines, the City recognizes the important role that citizen involvement plays in ensuring good governance and informed decision-making. Additionally, the City recognizes the importance of proactively sharing news and information about the programs and activities carried out by the City.
As further testament to the importance of citizen engagement, one of the City Council's 2015-2016 goals is to "Support and implement programs, activities and strengthen communication that enhances the quality of life and wellness, celebrates the arts and diversity and promotes civic pride". To advance this goal, the City currently maintains a wide range of programs and activities designed to facilitate communication and information sharing between City government and community residents.
San Leandro's demographic profile continues to change as the City grows. In the period between 2000 and 2010, Latino and Asian populations grew by 7.4% and 6.7%, respectively, and San Leandro is now one of the most ethnically diverse cities in the United States. As the City's diverse population grows, so too the needs for all those who live in, work in, and visit San Leandro. There is growing demand from the community for prompt, coordinated and accurate communications, delivered through contemporary channels using the latest available technology. The increa...
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