Title
Staff Report for the Name Change of a Portion of 150th Avenue from Portofino Circle to the City Border to Bayfair Center
Staffreport
SUMMARY AND RECOMMENDATIONS
In order to support the growth and continued success of Bayfair Shopping Center in San Leandro, the City, Alameda County and Madison Marquette have developed a plan to rename a portion of 150th Avenue to Bayfair Center. The proposed street name change enables the City to fulfill Caltrans’ requirement for placement of directional signage on I-580. Staff recommends adoption of the resolution to change the name of a portion of 150th Avenue from Portofino Circle to the City Border to Bayfair Center.
BACKGROUND
The City of San Leandro, the County of Alameda and the owners of Bayfair Shopping Center have been interested in providing greater visibility for Bayfair via directional signs on Interstate 580 for more than 14 years now. In 2000, both the City and the County adopted resolutions to consider changing the name of Fairmont Drive to Bayfair Mall Drive in order to accomplish that goal.
City Resolution No. 2000-83, adopted in June 2000, supported the concept of the name change and directed staff to work with the County of Alameda, the owners of Bayfair and the community around Fairmont Drive to accomplish the name change. It was envisioned at the time that the City, through the Redevelopment Agency, would fund a portion of the costs. The owners of Bayfair pledged funds to defray the costs.
A County Resolution adopted later that year approved the name change and included numerous conditions for the City, the most costly being providing funding to develop a streetscape improvement plan and implement landscaping improvements on Fairmont Drive. The estimated cost for the name change, including implementation of all the County provisions, was approximately $1 million to be shared equally between the Redevelopment Agency and Bayfair.
In 2001, Bayfair Mall was purchased by M&J Wilcow. I...
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