Title
Adopt a Resolution to Approve and Authorize the City Manager to Execute a Consulting Services Agreement with Resonance Consultancy Inc. for City Branding Assessment & Application Plan in an Amount not to Exceed $150,000
Staffreport
COUNCIL PRIORITY
* Economic Development
* Quality of Life
SUMMARY
Following a competitive Request for Qualifications (RFQ) process, staff recommends that the City select Resonance Consultancy Inc. to lead the development of a comprehensive City Branding Assessment and Application Plan that will provide a cohesive brand platform, updated visual identity, and practical implementation tools designed to:
* Enhance internal and external communications;
* Promote San Leandro's Economic Development priorities;
* Strengthen civic pride and community engagement; and
* Position the City more effectively within the Bay Area and beyond.
RECOMMENDATIONS
Adopt a Resolution to Approve and Authorize the City Manager to Execute a Consulting Services Agreement with Resonance Consultancy Inc. for City Branding Assessment & Application Plan in an amount not to exceed $150,000.
BACKGROUND
A City Branding Assessment & Application Plan is a priority early action of the 2024 San Leandro Economic Development Strategy. The goal of the City Brand Assessment and Marketing Strategy is to strengthen San Leandro's economic competitiveness, improve regional visibility, and establish a clear, consistent identity that communicates the City's assets, opportunities, and values, which in turn supports the success of businesses and generates revenue for City services.
The City's visual identity has historically relied on use of the official City seal. In 2021, the City engaged a consultant to provide website graphics and branding support in conjunction with the launch of the City's CivicPlus website. That effort focused on visual identity elements, including development of a color palette, logo refinements, and a basic brand guide outlining fonts,...
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