Title
Adopt a Resolution to Approve and Authorize the City Manager to Execute a Consultant Service Agreement for $149,970.00 with Ready To Launch Research, to Conduct Focus Group Qualitative Research with the Community and Key Stakeholders in English, Mandarin, and Spanish, and with City Staff to Develop a Library Services Strategic Plan Document
Staffreport
COUNCIL PRIORITY
* Infrastructure
* Sustainability & Resiliency
* Community Engagement and Outreach
* Race and Equity Initiatives
* Community & Business Development
SUMMARY
This contract will provide for the qualitative research necessary to develop an accurate strategic direction in the form of a strategic plan as the final output. With that plan the library can best understand and provide for community needs.
RECOMMENDATIONS
Staff recommends the following action: Approve a Consultant Services Agreement with Ready To Launch Research (RTL) for an amount not to exceed $149,970.00.
BACKGROUND
Even before the pandemic, the library needed to identify how best to serve the community because the needs of the community, the demographics of the community, and the capabilities of libraries have changed over time. Since the pandemic, that need has only increased. Not only have community needs, demographics, and the capabilities of libraries changed, but the world itself has fundamentally changed. Patterns and habits of the community have changed irrevocably. This research and analysis will identify Perception (communication) Gaps, Service Gaps, and Facility Gaps.
Perception Gaps = what do residents think the library does compared to what it actually does. There are likely specific things, collections, programs, and services people want that the library already does that they just don't know about.
Service Gaps = what do residents want from the library that it is not doing or what is it doing that residents no longer find as important? This will provide direction to stop doing, continue doing, or start doin...
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