Title
City Council Consideration and Possible Future Action to Place a Measure on the November 2026 Ballot and Resolution to Authorize an Amendment to the Existing Consulting Services Agreement with Clifford Moss and an Additional Appropriation of up to $185,000 using Undesignated Reserves for a Total Not to Exceed Amount of $283,000
Staffreport
SUMMARY AND RECOMMENDATIONS
Staff recommend the City Council:
* Receive the attached presentation that summarizes the results from the March 2026 scientific survey related to potential revenue measure options that could appear on the upcoming November 6, 2026 ballot, and
* Direct staff to proceed forward with community outreach and engagement efforts associated with exploring the viability of a business license tax modernization, and
* Adopt the attached Resolution appropriating up to $185,000 to conduct community outreach associated with the above efforts
BACKGROUND
The City Council has discussed numerous strategies to close the City's General Fund structural budget deficit while also exploring new revenues to maintain and improve infrastructure. Budget balancing strategies have included efforts to reduce the City's expenditures, explore alternative service delivery options, as well as identify ways of generating new revenue. The biennial budget for Fiscal Years 2026 and 2027 and the upcoming mid-cycle update process include numerous long-term cost-saving measures.
As noted above and in alignment with direction provided by the City Council at the December 15, 2025 City Council meeting, the City entered into a consulting services agreement with a third-party vendor to conduct a scientific feasibility survey to gauge potential voter support for a variety of revenue measure options and to provide a quantitative assessment of the survey results. Then at the February 17, 2026 City Council meeting, the City Council directed staff to work with the engaged consultant to conduct a poll of the following potential reve...
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