Title
Staff Report for Resolution Authorizing the City Manager to Accept Grant Funds in the Amount of $74,795.21 from the Department of Justice's Office of Community Oriented Policing Services for Community Policing Development (DOJ-COPS)
Staffreport
SUMMARY AND RECOMMENDATIONS
Staff recommends the City Council adopt a resolution to accept a two year grant award totaling $74,795.21 from the Department of Justice's Office of Community Oriented Policing Services for Community Policing Development (DOJ-COPS) and to appropriate the funds.
BACKGROUND
San Leandro ranks as one of the most diverse cities in the nation. US Census projections estimate the Asian population was at 15.9 million nationwide in 2012, with an estimated 6.1 million residing in California. The City's demographic survey in the last census showed the Asian community represents 29.7% of the population. On October 16, 2014, the San Leandro Police Department (SLPD) launched an online presence through one Chinese-speaking social media outlet called Weibo, which is similar to Facebook and Twitter. This site offers the police department the opportunity to extend educational and informational updates to subscribers in both Chinese and English and was the first of its kind in the Bay Area. Currently, the department has 218,090 followers on Weibo and has posted nearly 650 times over the last year. The SLPD continues to explore and develop social media and outreach campaigns to better connect with the Asian community.
Earlier this year, the SLPD pursued a micro-grant opportunity to fund a portion of this outreach effort. The Department of Justice's Office of Community Oriented Policing Services (DOJ COPS) offers micro-grant funding for community outreach and engagement for public safety efforts. The grant was approved in the amount of $74,795.21 to support the development of a Chinese community digital media outreach program and associated staff time to manage it. A portion of the fun...
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