Title
Staff Report for Resolution to Adopt an Official Chinese Translation of the City of San Leandro's Name
Staffreport
RECOMMENDATION
It is recommended by the City Council Rules Committee that the City Council adopt the attached proposal as the official Chinese language translation for the City of San Leandro's name.
BACKGROUND
As part of its annual planning session, the City Council adopted as one of its goals for the current fiscal year to "support and implement programs, activities and strengthen communication that enhances the quality of life and wellness, celebrates the arts and diversity and promotes civic pride." In order to help achieve that goal, the City Council directed City staff to launch various multi-lingual outreach initiatives. As part of these efforts, the City Council also requested that the Rules Committee explore the establishment of an official Chinese translation of "San Leandro", which would transition from the current practice of using a phonetic translation of the City's name into a more formal translation that positively promotes the City.
The Rules Committee subsequently discussed the item at its December 9, 2015, January 19, 2016, and August 25, 2016 meetings. Per direction from the Rules Committee at its January 19th meeting, the City Manager's Office hosted a community meeting at the Marina Community Center on May 25, 2016 in order to further examine the topic and gather public feedback from community stakeholders. A summary of the outreach efforts that took place in advance of that meeting is provided below:
Summary of Public Outreach Efforts
* Personal invitations to the following organizations: USA Yang Jiang Business Association, American Zhongshan Association of Commerce, Toishan Association, Asian Cultural Association of San Leandro, and the Asian Business Council
* Social media and web outreach
* Paid advertisement in the World Journal, a Chinese-language print & online newspaper
* 14-day advanced postings at t...
Click here for full text