Title
Staff Report for Resolution of the San Leandro City Council to Appropriate $95,000 from the General Fund for Consulting Services Assistance Associated with Exploring a Potential Public Safety Parcel Tax
Staffreport
SUMMARY AND RECOMMENDATIONS
At the May 7, 2018 City Council meeting, the City Council directed staff to proceed with polling and related tasks related to a potential public safety parcel tax for the November 2018 ballot, contingent upon commitments from the Local 55 Chapter of the Alameda County Firefighters and San Leandro Police Officers Association to share in the cost of a public opinion survey.
Per the City Council's direction, staff is now moving forward with efforts associated with exploring the viability of a potential public safety parcel tax as part of the November 2018 election. As highlighted at that meeting, implementation requires the assistance of multiple consultants, with technical expertise in public affairs, financial analysis, and polling.
Based on feedback subsequent to the May 7 Council meeting, the approximate costs of assistance and related efforts are as estimated as follows:
Public opinion survey: $40,000
Financial Consulting Assistance: $10,000
Public Affairs Consulting Assistance: $35,000
Factual Information mailer and postage: $10,000
Total: $95,000
Staff will return to the City Council with additional updates once the public opinion survey has been completed and the results have been tallied. Staff tentatively expects survey work to commence the second or third week of June, following the June primary election. If at any time during the process, the City Council elects not to move forward with this measure, staff will cease these tasks to limit any unnecessary expenditures. With that said, having the funding appropriation in place will enable staff to move forward as quickly as possible, given the extremely tight timeframe available to complete all required tasks in order to qualify for the November e...
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